Fashion Week is four cities across roughly six weeks, twice a year. The shows are the anchor, but the trip is really about the calendar around them — dinners, presentations, showroom appointments, and the parties that don't appear on any public list.
The calendar you plan around
- New York — early to mid-February and September.
- London — immediately after NYFW; the strongest emerging-designer calendar.
- Milan — the commercial heart of womenswear; Fendi, Prada, Bottega, Gucci, Versace.
- Paris — the finale, the biggest houses (Louis Vuitton, Chanel, Dior, Saint Laurent), and the most competitive invitations.
What we actually do
For most clients we build a five-day plan around three or four target shows, one or two showroom appointments, restaurants that hold tables for the week, and a car with a fixed driver for the run. Front-row is a conversation with each house months in advance — we handle it, but the earlier you brief us, the stronger the seat.
The parties
The public runway shows are ten to fifteen minutes long. The dinners, presentations and after-parties are the reason to stay a full week. Access is by relationship — we place clients into the ones we can vouch for, and pass on the ones that aren't worth the taxi.
- →First-time Fashion Week guests planning the week
- →Clients returning after a season off
- →Brands hosting VIPs at their own show
Frequently asked
Can you guarantee front-row?+
No serious agency can guarantee front-row at every house you name. What we can do is tell you honestly, house by house, what's realistic — and then deliver on it in writing before you fly.
Do you handle brand invitations we've already received?+
Yes. If your invitation is confirmed, we handle the rest of the trip — hotels, cars, restaurants, additional shows.
