Pitt wears many hats, including an actor, producer, philanthropist, wine producer and now a new title as a skin care brand founder at his co-owned vineyard property, Château Miraval, he bought for Angelina Jolie in 2012 in the South of France.
“Le Domaine,” which the actor co-founded with organic wine growers the Perrin family, seeks to slow the process of skin aging so that everyone — regardless of gender or skin type — can age well, according to the company’s website.
The Cream and the Serum from Le Domaine. Credit: Le Domain Skincare
“I don’t want to be running from aging,” Pitt told Vogue in an interview published Wednesday. “It’s a concept we can’t escape, and I would like to see our culture embracing it a bit more, talking about it in those terms.”
He added that, while the idea of anti-aging is “ridiculous” and a “fairytale,” “what is real is treating your skin in a healthy manner.”
Despite being the owner of the brand, Pitt has been conscious of not becoming the face of the brand, wanting it to really stand on its own. Pitt has been hands-on with the entirety of the experience, from utilizing a scientific understanding of using grape-based antioxidants to determining which of the 13 grape varieties grown on the estate in Provence would give the most relevant antioxidant properties.
The result has led to the GSM10, an exclusive molecule that is found in Le Domaine’s Cleansing Emulsion, Serum, Cream, and Fluid Cream. It is said to have properties that help with aging and even acts as a powerful antidote to oxidative stress.
The genderless skincare range focuses on “green beauty.” Credit: Le Domain Skincare
The products, which range from $80 to $385, feature two exclusive, patented active ingredients;
GSM10 is made from a combination of marc from grenache seeds, syrah seeds and skins beneficial to the skin microbiome, according to the beauty line. It has antioxidant properties, works against the destruction of collagen, and can help balance the skin, Le Domaine adds.
ProGR3 is made from a combination of natural molecules found in plant extracts, vine cuttings, chamomile and green tea, the website says, adding that it targets the visible signs of skin aging.
“I mean, I’m the kind of person who will change hotel rooms if I can smell the cologne of the last person who stayed there. It’s too much. It’s too strong. Keep it subtle,” added Pitt. “Let people come to you. Don’t force it on others. That’s my feeling.”